Kwabena Baah Donkor
Assistant Professor of Marketing
Center Fellow, Stanford Institute for Economic Policy Research
Academic Area:
Research Interests
- Social Norms
- Identity
- Cognitive Costs
- Gig Economy
Academic Degrees
- PhD in Agricultural & Resource Economics, UC Berkeley, 2020
- MS Agricultural & Resource Economics, UC Berkeley, 2016
- MA Economics, Hunter College (CUNY), 2014
- BA Economics, Hunter College (CUNY), 2014
Academic Appointments
- Assistant Professor of Marketing, Stanford GSB, 2021–Present
- Postdoctoral Fellow, Stanford Institute for Economic Policy Research, 2020–21
- Graduate Student Researcher/Instructor, UC Berkeley, 2014–19
- Senior Research Specialist, Industrial Relations Section, Princeton University, 2013–14
Awards and Honors
- Fletcher Jones Faculty Scholar, 2022–23
- Mentor Research Award, UC Berkeley, 2015–16
- IH EWJ Gateway Fellowship, UC Berkeley International House, 2014–15
- Senior Scholarship for Graduate Study, Hunter College, 2014
- Graduate Pipeline Fellowship, City University of New York, 2012–13
- Leon Cooperman Scholar, Hunter College, 2011–13
Professional Experience
- Yellow Taxi Driver, New York City, 2009–13
Research Statement
My work combines theory and data to quantify the economic value of behavioral fundamentals such as norm-adherence, identity, and menu opt-out cognitive costs.