Noah Castelo, PhD

MARK 320 - Consumer Behavior

Explores the psychology behind consumer behavior and its implications for consumers and marketers. Internal factors (e.g., attention and perception, needs and motivation, learning and memory, emotion) and external factors (e.g., social influence, choice architecture) will be considered to gain theoretical and practical insights. This course emphasizes empirical research and considers how the evolving marketing landscape (e.g., digitization, technology) interacts with basic psychological processes. Prerequisite: MARK 301.

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Browse more courses taught by Noah Castelo

Peiyao Li, Noah Castelo, Zsolt Katona, Miklos Sarvary

Marketing Science. 2024 January;

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Noah Castelo

Journal of Consumer Psychology. 2023 July;

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Noah Castelo, Johannes Boegershausen, Christian Hildebrand, Alexander Henkel

Journal of Consumer Research. 2023 April;

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Noah Castelo & Miklos Sarvary

International Journal of Social Robotics. 2022 October;

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Noah Castelo & Adrian Ward

PLoS One. 2021 December;

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Noah Castelo, Katherine White, & Miranda Goode

Journal of Environmental Psychology. 2021 June;

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Joshua Jackson, Noah Castelo, & Kurt Gray

American Psychologist. 2020 November;

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Noah Castelo & Donald Lehmann

Journal of Marketing Behavior. 2019 December;

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Noah Castelo, Maarten Bos, & Donald Lehmann

Journal of Marketing Research. 2019 October;

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Noah Castelo, Bernd Schmitt, & Miklos Sarvary

Journal of the Association for Consumer Research. 2019 May;